Manufacturing Blog
Sector intelligence and commercial thinking for manufacturers.
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Your next customer might never visit your website.
AI is intermediating B2B buying research. If your brand isn't cited in AI-generated answers, you're invisible at the top of the buying funnel.
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LinkedIn generates 80% of B2B social leads.
LinkedIn generates 80% of all B2B social media leads. Most manufacturers use it to post job vacancies. Here's the difference, and what the companies getting pipeline from LinkedIn are doing differently.
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The permanent hire costs more than you think.
A permanent Head of Marketing costs £80k+ and takes 9-12 months to become operational. Fractional marketing leadership offers a faster, lower-risk alternative for manufacturers.
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Your agency doesn't know what a BOM is.
Most marketing agencies don't understand specification-led selling, multi-stakeholder buying committees or RFQ conversion flows. Here's what that costs you
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Marketing gets cut first. Not because it doesn't work.
Marketing gets cut in a downturn not because it doesn't work, but because it can't prove it does. Here's how to fix the reporting problem in a manufacturing boardroom.
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Your manufacturing website is a brochure. Not a revenue engine.
Most manufacturer websites were built to impress, not to convert. Here's the difference between a digital brochure and a revenue platform.
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Your BDMs Are Paid to Close. Not to Prospect.
BDMs in manufacturing spend up to 80% of their week prospecting. That's your highest-cost resource doing your lowest-leverage work. Here's the fix
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208% more revenue. That is the alignment dividend.
B2B manufacturers with aligned sales and marketing generate 208% more revenue, 38% higher win rates and grow 24% faster. Here's what misalignment actually looks like, and how to fix it.
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£35 billion of North Sea decommissioning. Most manufacturers aren't positioned for it.
60% of all North Sea topsides and subsea decommissioning is forecast between 2026 and 2032. Over 100,000 tonnes of infrastructure will be removed in 2026 alone.
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The largest LNG buildout in market history is happening now.
North American LNG export capacity is set to more than double by 2028. The Qatar supply shock has accelerated global investment in alternative LNG infrastructure.
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